Paper 1 Question 2

  The form of this text is an open letter written by entrepreneur, Richard Branson. An open letter addresses a particular audience, yet can still be viewed by anyone. The letter is aimed towards people who are at a point in their life in which an obstacle is difficult to overcome. After reflecting on his past, Branson provides advice on how to live a happier life and creates a sense of reassurance.

The structure of this letter includes the salutation “Dear Stranger” and the complimentary closing “Happy regards.” These two parts of the letter allow the reader to see who is addressed and who wrote it. Since the letter is not directed to one sole person and it is unknown who will end up reading it, the word “stranger” is more inclusive. 

Moreover, although most of the paragraphs were relatively short, there is a variety of sentence structure. For instance, the author makes lists which ran sentences longer. However, the sixth paragraph includes short and simple instructions like “be healthy” and “be bold.” Shorter phrases are usually easier to remember and ended up having a larger impact.

Also, this text uses several features of language. First, the text is written in first person and uses words like “I” and “my.” By writing in from this perspective, the readers are able to grasp a more personal inside view. This makes the piece more engaging and may help people relate. In congruence with relatability, the author uses quite informal language such as using “OK,” and the contractions “don’t” and “we’ve.” Relatability is important, especially with regards to a successful and famous businessman, since is appeals to ethos. By doing so, the readers perceive him as a more credible and trustworthy source.

When people believe in somebody and put their trust in them, they are more likely to follow commands or instructions. This is why the Branson uses imperative sentences like “Don’t waste” and “Stop and breathe.” 

The author also uses figurative language within the text since it adds another dimension to what is being written. In the second paragraph, the author comforts the reader by saying that it is okay to be “stressed, scared and sad.” This use of alliteration of words within the same lexical field add emphasis on how one may be feeling. Typically, alliteration is used since it draws attention to the subject of discussion.

The author refers to the nice things in life as the “fruits of life.” This is a metaphor in which one object or situation is compared to another. Using a metaphor shows a stronger connection or similarity between the two, which creates a sense of certainty.

Furthermore, the author uses repetition of the words “be” and “it’s” throughout his letter. By saying “be there for someone” and “be loving, be grateful, be helpful,” the author is instructing and inspiring the readers of what actions they should take or behaviors in which they should follow. By saying “it’s watching the flamingos” and “it’s sunrise and sunset,” Branson is able to also tell the readers what he considers responsible for his happiness. Repeating words or ideas certifies their platform, and in turn, makes them more prominent. Prominence attracts the reader and shows how these ideas are more important to pay attention to.

Ultimately, the author discusses “grandiose aspirations” and a “business empire.” He also mentions how the smaller things in life ended up being more important. Using overwhelming language to describe larger situations or objects makes it easier for the author to discredit this perspective. Also, Branson closes the letter by stating, “I promise you” which is his final shot at establishing a connection with his readers.